Done-for-you growth for nail salons.
Built by hand. Live in seven days. One salon per market.
A website built for your salon alone — designed to book, ranked to be found. Your Google presence, composed with intent. No templates. Nothing borrowed.
TurnBook — booking software built inside a working salon, configured to your floor: your technicians, your walk-ins, your rules. The phone answered around the clock. Reminders that end no-shows.
Every visit ends with an invitation to review. Every quiet client is remembered at three weeks, won back at ninety days, greeted on her birthday. Loyalty, engineered.
Amori was raised on a salon floor — built by the son of a nail salon family, for the owners who carry theirs.
Every system is made by hand, for one salon at a time. We take one salon per market, and we decline more clients than we accept.
They earn when you swipe a card. We only make sense if more people walk in to swipe one.




I had more Google reviews in the last two weeks than I've had all of last year. My chairs have been filled every hour of the day, all summer.Sammy — Sammy's Nails, Holland, Michigan
I don't have to worry about picking up the phone while doing nails. AI picks up my phone and customers book themselves anytime through the website.Loan — Zeeland's Nails, Zeeland, Michigan
Under seven days from the day we receive access — website, booking, automations, and training. If it isn't live in seven days, the installation is free. That is written in the agreement.
None. We build it, run it, and train your staff. You do nails; the system does the rest.
Most companies serving nail salons are payment processors with templated marketing attached. Amori is the inverse: bespoke systems, built by someone raised in the industry, guaranteed in writing three times — and one salon per market, so your system is never handed to your competitor.
If your salon does good work and has clients walking through the door, yes — the system multiplies what already exists. If we don't believe it fits, we will tell you so and decline. We turn away more salons than we take.
Có — song ngữ. The founder is the son of a Vietnamese salon family; every system and every training can be delivered in English or Vietnamese.
One per market, and few overall — each build is made by hand. When your market is taken, it is taken.